Tobacco companies introduced the term "light" cigarette in the mid-1960s as a marketing ploy to attract smokers seeking a supposedly healthier alternative to regular cigarettes

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Essentially many brands use lower quality tobacco, or tobacco filled with toxic chemicals and additional materials
To create a social environment where non-smoking is encouraged, the North has enforced strict smoking bans in public areas such as educational institutions or health facilities, and launched hygiene promotion campaigns. He said the anti-smoking movement had helped reduce the smoking rate among men from 50.3 percent in 2009 to 43.9 percent in 2014